IHA Can Help You Tell Your Story

Communities count on Indiana hospitals for timely and accurate information about health care issues ranging from flu outbreaks to how health care reform will affect individual citizens. IHA can help you share your message effectively.

Media Relations Guide

IHA’s communications team and general counsel have collaborated on a media relations guide for Indiana hospitals. Better understand your responsibility for maintaining patient privacy. Learn what information can be shared with the media and under what circumstances. Prepare to share information about situations with unusual news interest. Download the IHA Media Relations Guide »

Crisis Response Tips

Health care communicators need to be ready for any situation that may arise at their organizations. Whether the situation is positive, negative or neutral, the following steps can help you respond effectively.

1. Be Prepared

Have an urgent response plan in place before you need it so you can hit the ground running. IHA can help you develop an effective plan. Contact Jennifer Hurtubise for assistance with your issues response plan.

2. Initiate the Response Plan

Make sure your internal and external stakeholders are briefed at appropriate times and through appropriate channels.

3. Control Your Message

It is essential to provide consistent messaging from your organization, no matter who is speaking.

4. Evaluate Your Performance

Following a crisis, bring your team together to evaluate the impact of the crisis, how it was handled and what adjustments should be made to your urgent response plan.