​​​The U.S. Food and Drug Administration has developed Every Try Counts, a new smoking cessation education campaign. The campaign specifically targets smokers ages 25-54 who have tried to quit in the last year by celebrating each quit attempt as a positive step towards success. The two-year campaign will launch in January with print, digital and outdoor advertisements. The FDA hopes to disrupt tobacco companies' point of sale marketing efforts with the campaign by placing their messaging in the same locations. Read ​more.​